Earlier on this morning, I noticed that my BTYahoo! email account had placed yet another email from BT into my spam folder. Being mildly amused, I tweeted:
To my surprise, I’ve just received a response:
The link leads to a help page that shows you how to configure your spam filter (which I knew about already).
At first, I wasn’t sure whether it was scarier that BT are obviously monitoring all tweets mentioning them or that they didn’t apparently understand my pretty weak attempt at humour.
However, on reflection, I think it seems to be a pretty decent attempt on their behalf of using social media to improve customer service. But I do wonder if I’d feel the same if government departments started to behave in a similar way. Or perhaps they already are?