David Cameron talks about the benefits of digital technologies

More from CeBIT – David Cameron talks to CEO Karl-Heinz Streibich and Chancellor Angela Merkel about the benefits of digital technologies such as those provided by Software AG.

This is very important for the future of Europe, because we need to be more competitive, we need to be more productive, we need to keep our costs down and digital technology can be a very big part of that. We shouldn’t just talk about it, we need to make sure that Angela and I at the European Union, that we make sure we complete the digital single market – that must be one of the tasks for the next Commission, for the next Council. It’s something that we’ve dedicated ourselves to doing and we will make sure that happens. It will benefit your company and these sorts of technologies. Thank you very much.

Software AG Sales Kickoff in Darmstadt

OU studies are having to take a back seat at the moment as I’m too busy at work. The tail end of the week and today have seen me over in a snowy Darmstadt, at the Software AG / IDS Scheer 2010 Kickoff event. Great company, great products, great people!

Software AG and IDS Scheer - Power to Outperform

Software AG and IDS Scheer - Power to Outperform

Time for a quick coffee between sessions

Time for a quick coffee between sessions

Snowy Darmstadt

Snowy Darmstadt

Hopefully I’ll get some study done next week, but I now need to catch up on some sleep before flying back to the UK tomorrow. Manchester, Birmingham and Exeter all beckon on Monday …