Citizencard rewrites the laws of physics

Seen at Oakwood Community Centre last night – an advertisement for citizencard – slogan:  “Everyone who’s anyone has one … Be someone!”

Citizencard Poster
Citizencard Poster

Which on closer inspection reveals just how extraordinary an anyone you can be if you get one:

Add 18 years to 23 Apr 1990 and you get ...
Add 18 years to 23 Apr 1990 and you get ...

This all seems a bit embarassing for the organisation that proclaims itself to be “The UK’s leading proof-of-age scheme”. I hope the scheme is better than their marketing material suggests.

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Your thoughts?