Much against my better judgement, I was persuaded to take a trip to the cinema this afternoon to see Iron Man 2. I was obviously at a disadvantage, having not seen Iron Man (1), but it had a plot that made no sense whatsoever and had no characters in it that were even slightly likeable. The action was so obviously faked through the over-use of CGI that it fooled no-one over five years old – a shame really as the BBFC certificate is a 12A. Even Gwyneth Paltrow and Scarlett Johansson couldn’t rescue it with their virtuoso performances in pouting.
It also has to feature probably the most ill-advised piece of product placement for a large American software company that I’ve ever seen. I’m not going to name them, because I’m sure they’re regretting their decision to be a part of the film (and if they aren’t, then they should be.)
Their clumsy piece of product placement was just about the only moment of the film that raised a smile for me, when the large American software company in question had their fictional ‘grid’ used to track down the location of a telephone call. This is something you see in Spooks every week as a matter of routine, and for once the British obviously have better kit, because in Spooks it always works. The so-called ‘grid’ in Iron Man 2 took ages to locate even the vague area of the call and then, just as you thought it was finally going to find the villain, the ‘grid’ failed to locate him. Not a good advertisement at all.
4/10. Go and see it only if you’ve really got nothing better to do.