B&Q (diy.com) = Do It Yourself integration

Earlier on this week I ordered some new fence panels for delivery from diy.com (B&Q). This was the message I received during checkout:

DIY "digital" at B&Q
DIY “digital” at B&Q

A DIY (not very) digital experience. The part of their instructions about the letter was wrong, fortunately. I received an email from their supplier some hours later to organise delivery. This (naturally, given the paucity of the shopping experience so far) involved re-typing a B&Q order number into their website, even though they could have provided me with a unique URL to follow in their email.

If only there was a company that provides market-leading business to business integration software

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