Three photographs from a Spondon Carnival of the late 1940s. The first two images show the procession emerging from Cambridge Street onto Willowcroft Road. The third picture is the Celanese float, advertising the benefits of cellulose acetate in textile manufacturing. The sign on the lorry reads: Celanese fabrics made at Spondon are Comfortable, Artistic, Reliable, Novel, Inviting, Versatile, Alluring, Lovely. Marketing was simpler seventy years ago.
The Spondon Historical Society’s archive has more images demonstrating the importance of British Celanese to the event. In 1948 the gowns for the Carnival Queen and her Attendants were loaned to the organisers by the company.